Corporate Finance Old Articles
Adobe acquires Marketo for $4.75bn: a massive marketing mashup to cope with rising customers’ expectations
Adobe System [ADBE: NASDQ] – Market Cap as of 30/09/2018 $131.772bn Introduction On September 20, 2018, the American multinational computer software company Adobe Systems, announced that it had entered into an agreement to buy the B2B marketing engagement cloud platform Marketo from Vista Equity Partners, in a transaction valued at Read more…