Adobe acquires Marketo for $4.75bn: a massive marketing mashup to cope with rising customers’ expectations

Adobe System [ADBE: NASDQ] – Market Cap as of 30/09/2018 $131.772bn Introduction  On September 20, 2018, the American multinational computer software company Adobe Systems, announced that it had entered into an agreement to buy the B2B marketing engagement cloud platform Marketo from Vista Equity Partners, in a transaction valued at Read more…

The age of risk has just begun and Marsh & McLennan quickly cements its position in the market acquiring Jardine Lloyd Thompson for $5.6bn

Marsh & McLennan Companies [MMC:NYSE] – Market Cap 42,252bn Jardine Lloyd Thompson plc [JLT.T:LSE] – Market Cap 4,025bn Introduction  On September 18, 2018, the New-York-based conglomerate Marsh & McLennan Companies Inc. (“MMC”), a global leader in the fields of risk, strategy and people, acquired the lower-scaled UK rival Jardine Lloyd Read more…