Kraft Heinz’s Ambitious Bid for Unilever: Why Did They Do It, and Why Did It Fail?

Kraft Heinz Company (NASDAQ:KHC)—market cap as of 24/02/17: $112.79bn Unilever plc (LON:ULVR)—market cap as of 24/02/17: £112.08bn (€133.46bn) Introduction On February 17, 2017, it was reported that Kraft Heinz had made a £112bn ($143bn) takeover offer for the Anglo-Dutch conglomerate, Unilever. A deal would have created the world’s second largest Read more…